Donald R. Keough, a former top executive at the Coca-Cola Company, has turned his speech about how to fail in business using the example of his own failure with New Coke into a book.
Dave Mackey, a 20-year consumer marketing and promotion veteran, has joined RTM&J as Principal Consultant to lead the integratUS(R) and mPLANS(R) practice areas. "Dave brings our clients outstanding client-side and consulting expertise and experience," says Rhonda Harper, CEO of RTM&J. "Integrating the marketing mix has been a challenge for many marketers. At RTM&J, we have developed a proven
The Idaho and U.S. sugar industry is being destroyed by the North American Free Trade Agreement (NAFTA) that is allowing unlimited, uninspected sugar from Mexico.
ATLANTA----Dave Mackey, a 20-year consumer marketing and promotion veteran, has joined RTM&J as Principal Consultant to lead the integratUS® and mPLANS® practice areas. "Dave brings our clients outstanding client-side and consulting expertise and experience," says Rhonda Harper, CEO of RTM&J.
Believing that every economy thrives well under a vibrant media, Coca-Cola Bottling Company of Ghana Limited has pledged to support the media in diverse ways, to ensure a free economy in Africa.
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